A company's mobile privacy policy is becoming a really big deal. We already knew that privacy policies are a nice piece of low-hanging fruit for Federal Trade Commission (FTC) investigators to examine, to see whether a company is living up to its own promises — as Snapchat learned the hard way. And the European Union's GDPR requirements — which will kick into effect globally in May — also focus on privacy policies, since they are typically a GDPR regulator's first stop. You remember GDPR? That's the one that can fine your company as much as 4% of annual revenue.

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